There is a whole lot of confusion out there about what innovation is. You experience its benefits every day, so you do already know what innovation can achieve. I still find it surprising though that many people, when asked, say that they do not know what innovation is. In the 21st century, surely this is a bizarre situation when innovation is all around us.
So, for the benefit of the public, business and any confused consultants, I have presented a simple, yet accurate, definition of innovation in the following quick free course. This focuses on the outcome of innovation (not how to innovate). It also includes some amazing examples of innovation that have benefited most of us: 11 "impossible ideas" that were turned into reality!
Learn what innovation is for free in just 10 minutes: What is Innovation?